Journal
Web
Articles filed under Web.
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Web
Canonical URLs, redirects and the www question
Choose one address per page: rel=canonical, 301 versus 308, apex versus www, trailing slashes and HTTPS, with curl checks and a duplicate-URL table. -
Web
How DNS works for someone who just bought a domain
Registrar, registry, DNS host and web host explained, plus record types, TTL, why an apex CNAME fails, what propagation is, and dig with real output. -
Web
hreflang for a bilingual Canadian site
Which codes to use for English and French in Canada, how reciprocal pairs, x-default and real language links work, and how to handle partial translation. -
Web
Internal linking that passes context
Write internal links that tell readers and Google what the next page is about: anchor text, context, real anchors, and a script that finds orphan pages. -
Web
Keeping names, handles and profiles consistent
Decide once which name goes where: site name, display name, handle and legal name, how Google reads them, and how to audit and change them without drift. -
Web
Pointing a domain at a new host without downtime
A cutover plan: lower the TTL, stage and test on the new host, line up the certificate, switch records, keep www working, check CAA and DNSSEC, roll back. -
Web
Sitemaps, robots.txt and Search Console for a new site
What a sitemap, robots.txt and noindex each do and do not do, how to verify ownership, read the indexing reports, and run a day-one sequence. -
Web
Structured data for a person and a small company
JSON-LD for Person, Organization, WebSite and Article with @id and sameAs done properly, how to validate it, and what it does not promise. -
Web
Titles, descriptions and snippets
What Google's documentation says about title links and snippets, why length is not a rule, why your text gets rewritten, and how to test the result.